Games have always been fertile ground for Burger King campaigns. But this time, we’re stepping into a universe that has never been explored before: CS2. Fire has always been part of BK’s DNA. Yet inside games, that fire has never truly been unleashed — and let’s be honest, it fits perfectly here. With Flame ’Em All, we’ll set the match’s killfeed on fire, making Burger King impossible to forget during gameplay.
Whenever the fire from incendiary grenades or Molotovs eliminates an enemy, our signature mark appears on screen.
An organic presence within the game, amplified by the community.
A special thanks to Counter-Strike for unknowingly honoring us with our signature mark — making Burger King present in every single match since day one.
@MiamiAdSchool - Games for Creatives
Art Direction: Matheus Andrade
Copywriting: Gabriel Sanchez
Creative Director: Ayrton Bená & Thiago Toledo
Art Direction: Matheus Andrade
Copywriting: Gabriel Sanchez
Creative Director: Ayrton Bená & Thiago Toledo